Case study: RueDuCommerce.fr


 Tools & Techniques
  Results & Customer feedback
The objective was to get RdC started on their internationalisation strategy to expand into southern EU and coach their technical teams on the architecture of a multi-language platform.

The audit of their systems, activities and organization involved multiple interviews; mind-maps were used to collect and present the information.

Project communication and documentation was achieved using an internal weblog and weekly meetings. The blog resulted in an active participation of all stakeholders that used it to comment and review the business specifications.

The core of their internationalized frontend, a first version of the business and technical specifications and final scope for the overall project were delivered within the targeted 2 months timeframe.

„I strongly recommend Theandb, and appreciated their ability to work under very tight deadlines. Very good leader and project managers.”

 Their Spanish site launched in July 2006: avenidadelcomercio.es

  Our involvement
involvement into rueducommerce project

A breadth of launch experience

Client  Our role
elektronikscout24 logoElectronicscout24.de:     
B2C marketplace launched under the brand of Scout24, owned by T-Online Germany.

Launched in October 2005.

Involvement: Concept to Handover. Total project-time 14 months.

Our focus was on the IT component of the project, including initial market research. We coordinated the development phase for all building blocks. A team of three mgmt. consultants were responsible for a total of 15 project leaders, 7 suppliers and a total staff of over 70.

[company confidential]   Medical services content portal offered by top 5 pharmaceutical corporation. Present in 27 countries EMEA and 18 languages.

Launched in February 2006 (first wave, consecutive launches scheduled for throughout the year)

 Involvement: Concept to Planning& Design. Total project time 6 months.

The goal was to re-design all of the portals. We were tasked to lead the project team across the 27 countries, be the interface to the suppliers and part of the steering committee. User-centered design was applied in its full spectrum throughout each project phase.
RueDuCommerce logo Rueducommerce.fr:   Largest French e-commerce retailer for consumer electronics, computer and telecommunication products.

Launch scheduled for June 2006. Launched in July 2006: Avenidadelcomercio.es
 

Involvement: Concept to startup. Total project-time 2 months.

The objective was to help them jumpstart their internationalisation strategy (expansion to Spain, Italy and Portugal). We did a 360° audit of all their systems, processes and complete organization review. The first version of the business and technical specifications was written by us for the Spain launch and a prototype built. A first evaluation of the timeline for execution was established.

Their Spanish site (Avenidadelcomercio.es) launched in July 2006
martinemorel logo Martinemorel.com:
Website to present SME change- management consultancy.

Launched August 2004.

Involvement: Concept to handover. Total project-time 5 months.

Complete relaunch, consisting of the selection process for a content platform, graphical UI and logo design as well as the implementation and coaching sessions all throughout.
gosselin logo Gosselin Caucasus & Central Asia:
Part of Gosselin World Wide and one of worlds largest moving companies, founded in 1930.

Launched December 2005.

Involvement: Execution, total project-time 1 month.

Through our partner wideopenwin.com we were brought in to create the localisation module for transLucid*, an open-source CMS that was co-developed by Theandb. Other websites will follow this year for the same client.